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Chronicle of Higher Education Webcast on CRM

by Editor on January 19, 2011 · 0 comments

Thursday, January 27th at 2:00 pm (EST)
Explore best practices for multi-department, multi-campus CRM.

More institutions today are recognizing the value of uniting campuses and departments on a single Constituent Relationship Management (CRM) platform for communications, marketing campaigns, and services. But enterprise-wide deployment of CRM software presents challenges to institutions of any size.

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CRM and Next Generation Mobile Apps

by Bernie on January 13, 2011 · 1 comment

in Higher Education

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As the mobile Internet becomes increasingly vital to daily life on campus, CRM managers are beginning to face many of the same challenges that were presented by “traditional” Web CRM applications:

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January 10, 2011

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Best Practices for Prospect Research in Higher Education Fundraising

We’re grateful to Wealth Engine’s Aaron Goldstein and Lili Mehta for referring us to this recent report on best practices for advancement in higher education. Here’s the abstract: Colleges and universities face significant fundraising challenges in today’s economy, meaning it is more important than ever for institutions to focus on successful, innovative fundraising strategies and [...]

January 7, 2011

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Anyone going to BETT in London?

The British Education and Training Technology show (BETT) takes place in London from January 12-15 and is the world’s largest technology-in-education event. CRM technology vendors, including representatives from Talisma Corporation, APAC & Europe will be participating at the event. Here’s a link where you can read more about. This is also a good job site [...]

December 22, 2010

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What Is CRM for Higher Education?

Sometimes it’s easy to get ahead of ourselves in the software industry. While we are anxious to point out the relative strengths of our products, we often forget that our customers may still need answers to basic questions, like “what is Constituent Relationship Management?” Is CRM a recruiting and admissions tool? Is it multi-channel communications, [...]

December 16, 2010

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CRM 101: Admissions and Beyond

This Campus Technology article is a good primer on CRM for higher education. In the course of describing how CRM is having value beyond recruiting and admissions, Linda Briggs of Datamonitor also gives a brief history of higher education’s adoption of the technology.

November 16, 2010

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Trends and Innovations in Higher Education with Casey Green

Tim Gilbert, senior vice president and CMO at Campus Management Corp., recently sat down with Casey Green, the founding director of the Campus Computing Project, to discuss the latest technology trends and innovations in higher education, including Software as a Service (SaaS) and applications for Constituent Relationship Management (CRM).

November 15, 2010

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Navigating the Mobile Platform Wars

The post-PC era has created a crowded marketplace with mobile platforms but regardless of which device they choose, students have come to expect them to be supported by their institutions and are demanding a more consumer-like experience. There are three basic methods for dealing with this challenge, but each comes with its own set of pros and cons.

November 12, 2010

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OVUM Releases Best Practices Report on Selecting a CRM Vendor

Ovum, a leading global research and analysis firm in the technology sector, has released a 54-page report entitled, Industry Solutions Guide: Selecting a CRM Vendor in the Higher Education Market (Competitor Focus).

In it, they examine how institutional leaders are recognizing the value of CRM products beyond recruiting and admissions to include the full student lifecycle.

November 12, 2010

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Indiana University Extends CRM with New Advancement Software

The Indiana University Foundation and Indiana University Alumni Association have a vision for lifetime communications and CRM is playing a key role. While they’ve been leveraging CRM software since 2009 to manage data and communications institution-wide, they are seeing how their system can meet its advancement and association management needs as well.

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